Digital-savvy heirs: China’s ‘Changerdai’ shift to social media to boost business in family factories amid economic pressures

  • 📰 malaymail
  • ⏱ Reading Time:
  • 40 sec. here
  • 6 min. at publisher
  • 📊 Quality Score:
  • News: 33%
  • Publisher: 86%

China Factories Nouvelles

Heirs,Second Generation,Social Media

NANTONG (China), Oct 28 — Dressed in a pristine white knit top, Robyn Qiu cut an incongruous figure in her parents’ dusty, hangar-like metal hardware factory in eastern China...

Chinese actor and singer mobbed while boarding flight: Xiao Zhan's security had to fend off fans even after he was seated

Qiu said she grew up with “the noise of machines running day and night”, but working in manufacturing was not always her first choice. Qiu has set up a marketing business that directly connects factories with foreign audiences, through videos posted on Instagram and TikTok, which in China can only be accessed using a VPN.

The Qius lost major customers in the 2010s after refusing an offer to move their production to Cambodia. Qiu said she sees the supply chain as a pyramid, with international brands at the top and raw material suppliers at the bottom.Rose Law, the daughter of a cosmetics factory owner in southern Guangdong province, echoed many of Qiu’s thoughts, telling AFP her personal goals include “being able to have a more positive impact on the industry”.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 1. in FR
 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

France Dernières Nouvelles, France Actualités