A Northern Irish drinks company is offering a free non-alcoholic beer to designated drivers at bars over the festive season.
The campaign will launch on Monday, November 18, and people will be able to avail of the offer by simply showing their car keys at the bar of participating venues. “At United Wines, we salute all those who volunteer to drive and think they deserve a little reward to help them enjoy their sober night out, so we are sure that a complimentary Heineken® 0.0 or Birra Moretti Zero will help bring some extra festive cheer for all."
“The majority of no/low alcohol drinkers stay within the beer category which is why we have selected two of our most popular brands, Heineken® 0.0 and Birra Moretti Zero, to give customers the opportunity to enjoy great tasting beers in a festive atmosphere whilst keeping safe on the roads.”