Able to project trends and help create localized products, such as calamari flavored cereal.Finding ways to attract consumers to buy packaged goods stretches back to the 1920s when American psychologist Daniel Starch created the world's first market research study.and is expected to grow by another $15 billion in the next four years, with artificial intelligence's rise one of the major contributing factors. One company hoping to lead that disruption is Ai Palette.
Somsubhra Gan Choudhuri, co-founder and CEO Ai Palette, said AI can take up much of the brain power usually done by people. "That's when I came across AI and machine learning. As I learned more about it, it became quite obvious to me that it's just a matter of time before AI impacts every industry," said Choudhuri.Part of Ai Palette's technology includes the ability to analyze as much as 39 different factors to predict the future trajectory of a trend.
Despite the technological advances, traditional methods remain a part of the process, said Conor Delahunty, vice president for Global Sensory & Consumer Insights at Symrise.Public and private backing