For my recent birthday, I was gifted with two exact books from two people who must have known that I would love the topic and would want to share my learnings. The book is “Ten Talks, Ten Cities —Global Advertising Secrets and Lessons from a Creative Icon”—written and illustrated by Merlee Cruz-Jayme.
Merle started by giving talks in small groups at first, and soon her audience had expanded as did the topics she was asked to speak about. Some of the places where she has given talks include Bali, San Francisco, Amsterdam, New York, Singapore, and Croatia. She estimates that totally, she may have given talks in almost thirty cities.
Two important characteristics of Gen Z are 1. they believe in diversity, and 2. they are our first “digital natives.” 2. They are discerning as consumers. They study their brands, their backgrounds, even the “vision, mission and how and who these brands hire.” With no accountabilities nor the need to maintain a household, Gen Zers are not as cost conscious. But they still are attracted by “ buy now, pay later” schemes, love secondhand products , and frequent vintage stores.
Both generations are also quick to adapt and discover innovations born out of the need to make their lives more convenient. So both love apps that bring meaning to their passions and lifestyles, such as music, arts, news, games, health and fitness.
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