Gambling business model depends on risky choices

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The gambling industry's huge profits — and the tax revenue it generates for states -- depend upon the irresponsibility and recklessness of those using the...

Signage at the DraftKings Sportsbook at The Brook ribbon cutting on Oct. 23, 2020, in Seabrook, N.H. A coalition of pro teams and mobile sports betting platforms want to legalize similar wagering in Texas.In January 2022, thousands of Louisiana State University faculty members, students and supporters received an unusual email from the athletic department. The subject line was: “Mobile Betting is Live! $300 in Free Bets Await.

After public outrage over the email, LSU apologized but kept its arrangement with Caesars. LSU cut ties with the company in 2023, only afterThis aggressive messaging to LSU students and others was part of an avalanche of local advertising urging sports fans to pick up a smartphone and start betting on games.

Let’s be clear: LSU pushed gambling on students because of the money the gambling industry promised it if it offered its students up as potentially lucrative, addicted customers.And that’s one massive problem with online sports betting. This industry’s huge profits — and the tax revenue it generates for states — depend upon the irresponsibility and recklessness of those using the platforms.The heads of gambling enterprises often profess that they want people to use their products responsibly.

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