In April, Savannah James, entrepreneur and wife of NBA star Lebron James, partnered with her friend of 15 years to launch theCrown + ConquerCNBC Make It talked to James and McDaniel earlier this month
You should be able to let your friends know how you feel and not fear their reaction, she says. Developing this dynamic within your friendships requires being honest with each other, McDaniel adds.Once honesty is established in your friendship, you should develop a safe space with your friends by checking in on them and giving them the room to share their emotions, James says.
Showing genuine concern for your friends and not concealing your true self or passing judgment is necessary, James says. Have a serious conversation about if you and your friend will be able to commit to and execute your designated roles, or if it's better to make changes to your duties or just avoid a joint venture altogether.