As the popularity of Land Rover’s products as fashion statements shows no sign of abating, third-party tuners and styling houses have been tagging on for the ride and laughing their way to the bank. No matter how stylish the Range Rovers are off the showroom floor, there will be demand for further personalisation.– which debut at the Geneva Motor Show earlier this month – displays plenty of attention to detail, and a “visually reductive approach” was employed for it to look so strikingly clean.
This irks Solihull, and the firm’s design director Gerry McGovern has vowed to put these tuners out of business by creating better variants of standard cars through LR’s own Special Vehicle Operations division,“It’s easy to take a product that’s already been created and put a little spoiler on it or whatever, but I’d like to see them design their own car.
“Well, we’re going to put them out of business through SVO. The opportunities we’re creating there, and the quality of our work, are much better,” he added. SVO will of course come up with good looking and good quality offerings, but we don’t think that alone will put the third-party customisers out of business. There will always be those who want to be different, and these attention seekers that make up a big portion of Land Rover’s current business most likely do not have an eye for good design like good ol’ Gerry.Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats.
If a tuner can make the LR/RR better looking, it also mean LR/RR design has room for improvement. Maybe its design director feels threatened by specialist tuner.LR Special Vehicle Operations Division produces armoured LR , Range Rover Sentinel. Individual comfort options available like sports pink leather or surround sound audio system or blind spot monitoring etc. All for a min of £400,000.