Usain Bolt launched highly unusual side business in 2016 but it failed to take off

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Usain Bolt Nouvelles

Athletics

Olympic sprint GOAT Usain Bolt was less successful away from the track with his post-retirement business

The greatest sprinter of all time has an unmatchable legacy on the track, but one of his early business ventures was not so successful.In 2016, Bolt launched Champion Shave, a company whose aim was to produce high-end, six-blade razors."Tens of millions of men worldwide deserve a razor that is a not only of the highest quality that provides a great shaving experience, but is also very affordable," he said in a statement upon Champion Shave's launch.

"I believe in our product as I am not only one of the brand ambassadors of Champion Shave, but I am also one of the owners! But despite being backed by one of the world's most popular and recognisable athletes, Champion Shave never quite took off., Bolt's male grooming venture appears to have disappeared altogether, with its web domain now vacant and all social media accounts deleted.

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