In an era where consumer expectations are rapidly evolving, the luxury industry is facing unprecedented challenges. Luxury brands must rethink their strategies, placing empathy at the heart of their approach to connect with their customers on a deeper level. One such brand, Frette, is setting an example by launching an exclusive capsule collection. This collection is available only at the Frette Milano flagship boutique and via Frette.
com, marking a significant step towards fostering a more intimate relationship with its clientele
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