Mixed martial arts fighter Conor McGregor and partner Dee Devlin leave the High Court in Dublin, Ireland, Friday Nov. 22, 2024. Nikita Hand, who is also known as Nikita Ni Laimhin, leaves the High Court in Dublin, Ireland, Friday, Nov. 22, 2024, after a civil jury found that mixed martial arts fighter Conor McGregor sexually assaulted her in a hotel penthouse after a night of heavy partying.
“Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand,” the company told the “In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately,” the company said. “We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr. McGregor from our storefronts starting today.”