New creators often approach brand partnerships unaware of the many additional services and rights they can and should charge for in. Beyond the basic deliverables outlined in a contract, elements like usage rights, exclusivity, and reshoots are all valuable services that creators bring to the table. These factors can—and should—require additional fees. The reality is, brands frequently include terms that go beyond the content creation itself, and it’s up to creators to negotiate.
This ensures the partnership remains efficient while protecting creators from doing excessive additional work without payment. By outlining reshoot and edit fees in advance, both parties can avoid miscommunication and delays.A virality clause allows creators to benefit from higher-than-expected performance, such as a post going viral or exceeding agreed-upon metrics. This can involve a bonus payment tied to specific milestones, like a certain number of views, clicks, or conversions.
Keswani mentions that rush fees are very dependent on the situation. For example, how booked a creator’s sponsorship calendar is and how much the talent wants to work with them. “Most deals that have come our way have been within similar timelines of 2-3 weeks so it hasn’t always been something we needed to quantify.”If a brand wants the contracted deliverables shared across multiple platforms, creators should charge extra for the added exposure and effort.