Emily Bowman and Hannah Bowman, 6, of Rancho Santa Fe, enjoyed shopping at the Closet in Ocean Beach on Saturday, Nov. 30, 2024, in San Diego. Bowman and her daughter taking advantage of Shop Small supporting independent local businesses. Six-year-old Hannah Bowman was on a mission to find every rainbow-colored parrot hidden along Ocean Beach’s main street of shops.
Mom Emily Bowman of Rancho Santa Fe said she was looking for Christmas decorations and already found a couple of handmade seashell ornaments to decorate their fresh tree. Throughout the county, small businesses hosted sales or special promotions to take advantage of the one-day festivity post-Black Friday, the kickoff to holiday shopping season.
“The struggles that kind of happened after the pandemic were the rise of interest rates and inflation, and both of those have settled down,” he said. “And so I think the fact that things have been predictable for a more extended period of time allows businesses to be able to plan.” To encourage shoppers to shop at local merchants during Shop Small in Ocean Beach, a bingo game was created to reward shoppers with raffle tickets for a chance to win prizes.
In Ocean Beach in particular, the extra attention is welcome as local businesses and restaurants have noticed a drop in foot traffic due to the closure of the pier. The OB Mainstreet Association estimates that the pier brings in about half a million people to the area each year.
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