Brokerage offers cash, free parking spots to spark sales in cooling condo market

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Joe Nguyen is a digital strategist for The Denver Post. Previously he was the online prep sports editor. Prior to that, he covered Adams County and Aurora in the YourHub section. He has previously covered Colorado’s Asian-American communities as editor for Asian Avenue magazine and AsiaXpress.com.

This unit in The Coloradan features an open-floor plan with high ceilings and large picture windows. Susan Chong is coming out of her own pocket to help get condo deals over the finish line.

“In this segment, a lot are buying in cash, so an interest rate buydown or covering closing costs lands on deaf ears. I wanted to devise a different way to catch people’s attention,” Chong said.According to statistics compiled by the Denver Metro Association of Realtors, sales of attached properties have consistently declined since their pandemic peak in 2021.

Chong, who was traveling in Korea when she came up with the promotion idea, wanted to offer something that would capture prospective buyers’ attention. Chong said eight units at the building were part of the promotion, with a sale pending for one of them. The average list price for those units is $920,000.

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