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Holiday small business pop-up event moves into San Francisco Centre to attract more shoppers

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It's not every day you can come to the mall during the holiday season to sample hand-crafted cannolis or see dozens of small Bay Area businesses selling one-of-a-kind gifts. But this is no ordinary mall.

Cornell BarnardA holiday shop and dine pop-up is showcasing small businesses, with the hope of bringing more foot traffic to the downtown San Francisco Centre.The holiday shopping season is on and San Francisco is hoping to breathe new life into a troubled shopping mall.

"We are selling cannolis, grandma's recipe. She's 102 years old in Sicily," said Girolamo Aliotti from Cannoli & Co. "I've lived in the city 20 years. I used to shop in this mall. We all knew it was hurting," said Patricia Le, owner of Pato.It's why city economic development leaders moved the Shop Dine SF Holiday Pop-up event from city hall to the San Francisco Centre--the former Westfield Mall--where more shoppers are needed.

"I think it's important to showcase small businesses in SF, especially people who don't have brick and mortars," Aliotti said.

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