, an excellent guitarist and bass player, sits on a stool with an electric bass at a Guitar Center and plays’ “Come Together” — incorrectly. On purpose. Two men in flannel and sweatshirts quickly rush over to guitarsplain: “No, it’s bum, bum, ba, ba, DOO, bum.” “Yeah, there’s one other note.” “Higher.”
The guitar industry, in general, has spent the last few years honoring women — and trying to attract them as customers. are among the guitar heroines who’ve released signature models in recent years, and Gibson named Hale its first-ever brand ambassador in 2022. Dominating everything, as always, is guitarist, founder/board chairman of guitar strings company D’Addario, has been to see to it that “many more young ladies are picking up the guitar.
Gibson, too, has featured women in recent campaigns, including its G3 mentorship and scholarship program, whose participants include many women. On a broad level, the iconic company known for masculine players such as. “When it comes to the guitar, men are expected to be good, and women aren’t expected to be good. That’s just been the way it is, for a long time,” says, a singer and guitarist who narrates an official Gibson video for the recent launch of Ford’s Les Paul Standard.
But despite the influence of artists like Swift and the guitar industry’s appeals to female customers, social media has perhaps had the biggest impact on this sales demographic., senior social media manager for online musical-instrument retailer Reverb, says she took up guitar at age 11 in Whitewater, Wisc., where the local music store displayed posters exclusively of male stars. It took a move to Chicago, as an adult, for Nees to learn about female players like St. Vincent and.