Lawsuit accuses major food companies of marketing 'addictive' food to kids

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Lawsuit accuses major food companies of marketing 'addictive' food to kids

), were hit with a new lawsuit in the U.S. on Tuesday accusing them of designing and marketing"ultra-processed" foods to be addictive to children, causing chronic disease.

His lawyers at the firm Morgan & Morgan, a major U.S. plaintiffs' firm, described the case as the first of its kind.Evidence has grown in recent years that highly processed foods are linked to a wide range of chronic health problems. Food considered"ultra-processed" includes many packaged snack foods, sweets and soft drinks that use substances extracted from foods or synthesized artificially.

Martinez's lawsuit alleges the food companies have long known their products are harmful and deliberately engineered them to be as addictive as possible. It argues that they are drawing from the same"cigarette playbook" as tobacco giants Philip Morris (NYSE:The lawsuit includes claims for conspiracy, negligence, fraudulent misrepresentation and unfair business practices. It seeks an unspecified amount of compensatory and punitive damages.

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