How woke capitalism could sink mega-merger of ad giants Omnicom and Interpublic

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Business,Advertising,Interpublic

Today's Business Headlines: 12/12/24

will face more regulatory scrutiny than you think – and a key sticking point is woke capitalism, On The Money has learned.

That’s why conservative activists say ad agencies and corporate ad departments seek political and regulatory cover to avoid news sites outside the progressive ecosystem of the New York Times, Washington Post and CBS. They will pay rating services from outfits likeSpecifically, the Trump antitrust department, Federal Trade Commission, and FCC will likely vet the Omnicom-Interpublic tie-up and demand answers about the agencies’ use of the rating services, I am told.

NewsGuard added that “Many conservative sites outscore similar left-leaning brands — for example, FoxNews.com outscores MSNBC.com, The Daily Caller outscores The Daily Kos, The Washington Examiner outscores The New York Times, and The National Review outscores Mother Jones. The Heritage Foundation and the CATO Institute.”

Conversely, The New York Times – which for years delivered a steady dose of fake Trump-Russian collusion news, received a perfect score 100 out of 100. That is, until last February, when its rating was lowered to a still-strong 87.5. The Washington Post, which is literally bleeding readers because of its lefty bias and credibility problems, also got a perfect 100 score.

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