Vuori, an athleisure brand that started in a garage in 2015, has become a global success story. Initially selling only men's shorts and struggling to attract investors, Vuori has now raised $825 million in funding, valuing the company at $5.5 billion. Backed by investors like General Atlantic, SoftBank, and Norwest Venture Partners, Vuori is challenging established players like Lululemon, Athleta, and Beyond Yoga.
The company is expected to be one of the retail industry's biggest IPOs when it eventually goes public. Vuori's success is attributed to its unique product offerings, brand identity, and store experience
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Vuori Reaches $5.5 Billion Valuation After Investment RoundAthleisure brand Vuori, known for its joggers and shorts, has secured a $5.5 billion valuation after a funding round led by General Atlantic and Stripes. This significant investment comes at a time when many investors are hesitant towards the consumer sector, highlighting Vuori's successful business model. The company, which plans to go public, has experienced robust sales growth and profitability, attracting investors with its unique take on athleisure.
La source: CNBC - 🏆 12. / 72 Lire la suite »
Vuori Valued at $5.5 Billion After Investment RoundVuori, a coastal California athleisure brand, has achieved a $5.5 billion valuation following a funding round led by General Atlantic and Stripes. This signals a strong performance despite investor hesitancy in the consumer sector.
La source: nbcsandiego - 🏆 524. / 51 Lire la suite »