I started flogging skirts at a country fair aged 22 – now I have a £40 MILLION business & Princess Kate’s a...

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I flogged skirts at a fair at 20, now I make £40 million & Princess Kate’s a fan

STARTING a business is never easy, but Jade Holland Cooper proves that with determination, you can turn a country fair stall into a multi-million venture.The brand was started in 2008, when Jade was 22 and took a selection of 20 tweed skirts to a stand at Badminton Horse Trials.Jade grew up on a farm surrounded by chickens and ponies and as she grew up, assumed she would take over the farm so headed to the Agricultural College.

I grew up dirt poor but make £7.5k a MONTH from the side hustle I only set up a year ago - it’s so cheap to startThat year, Jade went around the horse show circuit with a two and a half tonne trailer to set up stalls and sell her designs. "And I think I have to be very clear and disciplined about what our product curation should be and what that should look like. And I like to think we've stayed true to who we are. We don't chase a trend."

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