Honda's CEO said it was 'difficult' to explain why Nissan would make a good business partner. Analysts believe that Honda's ideal partner for a merger would be a more 'healthy and financially sound company.' Some speculate that the merger may be an attempt to prevent a hostile takeover of Nissan by a foreign company. Honda's CEO just had a pretty awkward press moment related to its potential merger with Nissan.
Then there's Nissan's EV tech, which, while not as mature as some other players, could give Honda the edge it needs to move forward in a developing market rather than remain stagnant and fall behind.
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