A 49-year old trucking company is suing Amazon in the latest spar between longstanding logistics businesses and the upstart giant

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Trucker Prime Inc. is suing Amazon over its 'confusingly similar' logo — yet another front in Amazon's war over the $800 billion trucking industry.

Missouri-based Prime Inc., the 14th-largest trucking company in the US, is suing Amazon in a federal court for copyright infringement. The Seattle-based retailer's fleet of Prime-branded trucks is"confusingly similar" to 49-year-old Prime Inc.'s trucks, the company claimed in its suit. It's the latest spar Amazon has had with logistics incumbents as it expands its in-house delivery might.

Missouri-based Prime Inc., the 14th-largest trucking company in the US, is suing Amazon in a federal court for copyright infringement. The Seattle-based retailer's fleet of Prime-branded trucks is"confusingly similar" to 49-year-old Prime Inc.'s trucks, the company claimed in its suit. It's the latest spar Amazon has had with logistics incumbents as it expands its in-house delivery might.

 

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