‘They Legitimized Buying Views’: YouTube Ads Divide Latin Music Industry

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How YouTube ads are dividing the Latin music industry

, the K-pop group BlackPink, and Taylor Swift have also spent money on these advertising campaigns. One digital marketing expert says using TrueView “is super prevalent with a lot of the major labels’ stuff.”

That appearance of a strong release can then be trumpeted in marketing campaigns. “10 million views in the first 24 hours, 20 million views in the first 24 hours!” the second Latin label employee jokes. “Bro — it’s not real.” Think of the marketing value as the exciting burst of flame that erupts after the lighter fluid is added to the grill, catching the attention of those nearby. But TrueView is not just for show: Labels hope that the coals actually catch fire.

Superstars routinely pass that threshold. But for most artists, “you’re not gonna break even on YouTube,” says the first Latin label source. “It’s a promotional bumper sticker.”

 

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You think that’s crazy you should’ve seen what the owner of youtube “GOOGLE” did to the Latin community during the 2016 election. They were changing their results to influence the vote of the 2016 election.

Might need this for my upcoming mixtape

Sounds like someone should create NewTube.

Mis gibi adalet kokuyor 😏

Aye --

How your reporting has evolved into ridiculous stories.....

fuck youtube ads that interrupts my videos 😡😡

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