Elon Musk says Tesla's full self-driving price to increase July 1 - Business Insider

, Musk said the price of "full self-driving," an add-on option to most Tesla vehicles that allows for assisted driving on the highway and limited other situations, will increase in price by $1,000 on July 1 to $8,000.An increasing value of Tesla cars as the functionality of self-driving features improves has been a major selling point for Musk in the past, despite criticism that he's overhyped the technology's abilities.

"It's financially insane to buy any car other than a Tesla," Musk said at an investor event about autonomy in 2019. "They will be like owning a horse in three years … if you buy a car that does not have the hardware necessary for full self-driving, it's like buying a horse. The only car that has the hardware for full self-driving is Tesla."

Bullish comments like those, critics say, have helped fuel a proliferation of unsafe practices with Tesla's technology. In some cases, it's

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