“Few understood the now vanguard's intent in its original conceit,” Oliver said in a statement on Monday, referencing how Hood By Air was almostThe “re-conceptualized”will launch an “event or activation” each year, setting the theme for the label’s designs. The theme will carry over to HBA, a direct-to-consumer platform that won’t stick to the traditional fashion calendar. From there, two additional components will bring the label back to its roots.
will house Hood By Air’s archives, which a designer-in-residence will occasionally rework. (It’s a position Oliver recently held himself,