a complaint with European regulators in 2019, which developed into the ongoing antitrust investigation Apple faces in the EU.
If Epic recruits enough popular services to the coalition, it could amass sufficient bargaining power to demand concessions from Apple. As of now, no single company can challenge the 30% fee policy — Apple acts as the gatekeeper to the 1 billion global iPhone users, making it easy for the company to take a "my way or the highway" approach to bargaining.
Apple would have a hard time quelling consumer unrest if, hypothetically, Epic, Spotify, Netflix, and Facebook all withdrew their iOS apps until Apple amended its policy.
is Epic going to stop requiring developers to pay the licensing fee for its Unreal Engine?
or give competitors the opportunity they've been waiting for.
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