Walt Disney shares gained as much as 3.9% to $137.14, the largest intraday increase since Aug. 4, after preliminary data from researchers suggested that that “Mulan” helped spur downloads of the Disney+ app. Deutsche Bank AG also upgraded Disney to a buy recommendation from a hold, citing its streaming prospects.
“Mulan” was the most-watched movie online over the weekend, according to the streaming platform Reelgood, which has 2 million customers. It accounted for 15% of streams for the top 20 titles on the platform, compared with 9.1% for the No. 2 film, “I’m Thinking of Ending Things.”get new films online — an approach called PVOD, or premium video on demand. The Covid-19 crisis, which shut down theaters around the world, has prompted Hollywood studios to experiment with different PVOD strategies.
This approach is more economical than releasing movies through third parties because “Disney keeps more of the revenue, captures the data and adds value to the overall Disney+ subscription,” he said.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Business Maverick: UK Government Plans to Break International Law Over BrexitA UK minister conceded Boris Johnson’s government will break international law by attempting to re-write the Brexit divorce deal the prime minister signed with the European Union only last year.
Baca lebih lajut »
Business Maverick: Jump in Hottest Hong Kong IPO Makes Founder China’s Second RichestIt was the hottest IPO in town. Now Nongfu Spring Co.’s stock surge is turning its founder into China’s second-richest person.
Baca lebih lajut »