Colorado Buffaloes agree to sponsorship deal with sports gambling company

To boost their resources at a time of rising financial uncertainty, the Colorado Buffaloes have reached a five-year sponsorship deal with an online sports betting company whose product is still banned for use under NCAA rules for players, coaches and staff.

Colorado voters approved the legalization of sports gambling last November, clearing the way for legal bets there in May. At the same time, NCAA rules still prohibits sports wagering among student-athletes, coaches and staff. “We supported the state bill around sports gaming, because we believe the integrity of our sports will be stronger now that it’s legal,” Colorado athletic director Rick George said. “We are partnering with PointsBet because we feel this partnership further increases the integrity of our game.”

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