But Big Hit was even more dependent on BTS a year earlier, with the figure standing at 97.4 percent, before the company acquired its smaller rival Pledis Entertainment in June.
“Big Hit wants to become an integrated content firm, but if the firm pushes the IPO , its value will most likely plunge after its listing,” a market expert said on condition of anonymity. If any band member were to join the military, the firm’s sales would plummet, the person added. While Kim can still delay his military service for another year, Big Hit admitted that its profits and business growth may be negatively impacted if the boy band has to temporarily go on hiatus due to variables such as a member’s military enlistment.
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