There is also high-level attention from national leaders to reopen this part of the economy. Trade and Industry Minister Chan Chun Sing recently announced that Singapore is also learning from the experience of other countries and working with overseas partners and event organisers to scale up MICE events in a safe and sustainable manner.
While Singapore has a strong global reputation for managing the pandemic, it is also facing competition from other MICE hubs such as Dubai, which in July announced that it was opening its economy to tourism. It is hoped that this will enable contactless interaction with the participants, leverage on augmented and virtual reality solutions supported by artificial intelligence to deliver personalised and rich content on-demand, and Internet of Things cloud platforms that enable the capture, tracking and analysis of visitor data in real time.
While technology cannot fully replace the in-person immersive and networking experiences, digital readiness will enable MICE players to offer alternative options to ensure business continuity in the face of the pandemic or other future disruptions. As countries learn to better manage the pandemic and allow larger hybrid and physical events to take place, industries that support MICE in Singapore will also benefit as attendances gradually increase.
Safe distancing may put off the delegates.
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