A TikTok survey shown to creators in the app indicates where the company thinks its biggest weaknesses might be.
Within an extensive, four-page survey, TikTok asked users what challenges they had encountered when growing and reaching their audience on the app, giving respondents the opportunity to choose three options that were bugbears. Funding is another issue prevalent within the creator community. Since creators can't sponsor posts with ads, funding for creators mostly comes from TikTok's own Creator Fund, established by TikTok earlier this year and which came under criticism for low payouts.
One of TikTok's main strengths is its creation tools — features that have differentiated it from rival services such as Instagram Reels and Triller — but the app is seemingly aware it can't rest on its laurels.
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