This could help customers stick to their predetermined budgets and promote healthy spending habits. NatWest's delay feature could appeal to customers looking to get better control over their finances by cutting down on spending, as well as those working to kick a longer-term habit.
By preventing impulse purchases, the bank can support customers in improving their financial health—which will make them more valuable customers in the long run. And continuing to improve upon its full lineup of in-app money management tools—which also include the ability to view a financial wellness score and receive personalized financial insights—can tie users more closely to the bank's platform.
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