FILE PHOTO A video sign displays the logo for Roku Inc, a Fox-backed video streaming firm, in Times Square after the company's IPO at the Nasdaq Market in New York, which has gone a small-but-mighty maker of streaming boxes to aggressively growing a TV platform business.
But as Ashley Rodriguez writes, its shift from a pure-tech player to an ad-driven business has come at a price. Roku's move into advertising has led to public spats with streamers like NBCUniversal's Peacock and WarnerMedia's HBO Max, riled some publishers, and irked some of its tech-side employees.