Insiders say WeWoreWhat's success is built on stolen designs - Business Insider

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Some fashion-industry insiders allege a mega-influencer's retail empire is bolstered by stolen designs

Interviews with 26 fashion-industry professionals suggest that influencer Danielle Bernstein is testing the limits of copyright law.from Insider reveals the inner workings of influencer Danielle Bernstein's retail empire.

The designer's clothing lines have been sold by Nordstrom, Macy's, Saks Fifth Avenue, and other leading retailers. But since 2018, Bernstein — whose Instagram account WeWoreWhat has 2.5 million followers — has been publicly accused of copying nine times. Some small businesses that have called out Bernstein have been met with threats and legal action. A seller on Poshmark, an online marketplace of second-hand clothing, who accidentally posted unreleased pieces from Bernstein said the influencer threatened to use her connections to shut down her online storefront.

"It wasn't really a top priority for people to double-check to make sure prints were not being ripped off," said a former Onia employee.

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Sorry, I don't see it. Every designer gets his or her ideas from somewhere. They all copy each other. Nothing new.

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