How can companies improve their return on digital investments?

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More companies are moving away from building technology capabilities in-house. Here's why you should pay attention: (Paid Post for EY_US) ad

EY-Parthenon Senior Director Laura McGarrity says 64% of companies are now moving away from building digital capabilities in-house and instead are"leveraging the right mix of buy, build and partner to accelerate their digital agenda."

EY-Parthenon Principal Sonal Bhatia adds,"Two thirds of the respondents from our survey said they need to radically transform their operations in the next two years." Bhatia also believes there's no time to waste."Investing organically will not get you there fast enough," he says."We are also starting to see that digital M&A has a greater return compared to other digital investment choices.

Digital M&A requires a very different approach to diligence, integration and value creation, so Bhatia says the process needs to be managed carefully.

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