Kera Ariyel Isn't Afraid to Go Deep And Discusses How She Founded Her Own Management Company: BUST Interview

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'I come to this platform 100% myself... I consider my platform a safe space specifically for Black women + men to feel vulnerable, have those healing journeys, and be able to say, 'This is who I am.'” —KeraAriyel

In an age where superficiality has oversaturated today’s media, creators such as Kera Ariyel are here to remind you that it’s okay to not have it all figured out, and that vulnerability can be a beautiful thing. Kera Ariyel is a content creator and founder of Shift, a management company made specifically for marginalized creators whose worth is not recognized as equally as their work.

I know you started off making school-related videos, and as you mentioned, you are entering a transformative period in your life. When did you know that spirituality-based content was something that you wanted to create for your channel? Spiritually, I would have to say the biggest lesson that I’m learning now is just going within as far as all the questions that I have about life and who I am, what I know, and the people around me. It’s not just looking towards those other people to answer those questions for you and [learning] how to trust yourself and your instincts. At the end of the day, it’s just making sure that you are happy; I think that we take life too seriously and that’s what my spiritual journey has taught me.

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