Canadian company Knix Wear raises $53 million while disqualifying investors who questioned CEO's pregnancy

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Canadian undergarments company Knix Wear​ has raised $53 million in capital while pregnant with twins, all while refusing to work with any investors who had a problem with the CEO's pregnancy.

TORONTO -- A Toronto CEO has raised $53 million in capital while pregnant with twins, all while refusing to work with any investors who questioned her pregnancy.

She continued: "Those unspoken rules... that you can't fundraise pregnant, you can't switch jobs while pregnant, you can't get a promotion while pregnant, don't have to apply, and they shouldn't apply.", a women's undergarment brand, saw online sales soar during the pandemic, surpassing $100 million in revenue in the last 12 months. As a result, she and her team decided it was the right time to expand the company and take on outside capital.

Given these values, it was important for Griffith to draw this line in the sand, refusing to work with any investors who made negative and disparaging comments about her pregnancy at the time, regardless of how much they were offering. Knix ended up working with TZP Group, a New York City-based private equity firm, and closed the funding round on March 5, three days before the birth of her twins, all according to plan.

 

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knixwear Excuse me while I go buy a pair. I’ve been going back and forth for a while on these but this article just made up my mind for me!

knixwear Love this! Pregnancy was my most powerful I have ever felt. I was making a human!

Good for her. No idea why people can be so weird around pregnancies. 🤷‍♀️ Our species reproduces this way so just relax.

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