1. It expands your customer base
By creating an inclusive online presence, you have increased your customer base significantly by the mere concept of inclusion. You will have the ability to reach more potential customers and that can improve your bottom line.When there will be financial penalties for non-compliance with accessibility standards, because you acted proactively and ensured your website met compliance, you will avoid the financial downfall of having to pay hefty fines.
The bottom line is inclusivity is a right for everyone, and as the world begins to recognize this, people are more aware and sensitive to social issues. To ensure that you have created an inclusive business is not only beneficial for business, it also makes good financial sense. Businesses should be striving to do better every day and accessibility needs to be prioritized.
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