A new global tourism coalition will focus on making the industry more sustainable

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The global tourism industry, responsible for 8% of the world's carbon footprint, could be getting a rebranding.

, the Saudi Arabian government hopes the center will be a global hub, supporting international governments, travelers, and the private sector in adapting to challenges posed by climate change.hit by climate change, with conditions in some areas likely becoming unlivable for humans within 80 years. However, the kingdom is reliant on fossil fuels and remains the largest oil exporter in the world. To adapt, foreign investment is needed, and the STGC hopes to attract just that.

It's early days. But as Jeremy Oppenheim, Senior Partner at SYSTEMIQ said,"My hope is that this center transforms travel brands and industry and acts as a flywheel for solutions and practical actions — but we need to make this something everyone can join in on.

However, there are many hurdles yet to overcome. And change will largely rely on technological innovations, many of which still need funding."From 2035, when sustainable aviation fuels are available at scale, our emissionsdecline," said Virginia Messina, senior vice president of advocacy and communications for the World Travel & Tourism Council. It is when sustainable fuel practices and operations are developed, that this industry can make the greatest leaps toward net-zero.

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