Bord Bia said it will bring a taste of Ireland to the world by coordinating promotional activities and events aimed at consumers, retailers, trade and foodservice operators.
Irish brands included in the hamper include Ballymaloe, Burren Smokehouse, Butlers Chocolates, Cooleeney Cheese, Five Farms Cream Liqueur, Flahavan's, Folláin, Keogh's Crisps, Kerrygold butter and cheese, Lakeshore Mustard, Lily O'Briens Chocolates and Silke Irish Whiskey. Irish beef promotions are also taking place across well-known grocery retailers in Italy, France, Luxembourg, the Nordics and Spain this month.
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