revenue they generate from fake news. But such a plan would be difficult to implement without a compelling definition of the targeted content. And Section 230 of the US Civil Code, which protects online platforms from liability for content published by third-party actors, further complicates the task of regulating the circulation of fake news.
The fake news market depends on the exchange of online attention for money. An effective strategy to combat it must reset this equation. While governments devise legal measures to hold content creators and marketers accountable for disseminating fake news, ordinary people also must take responsibility for their role in spreading misinformation. The best way to push market-driven companies and influencers to be more engaged with the content they promote is to stop buying what they’re selling.
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