They continued:"It’s not just about promo, I actually hate it more when you can tell when artists are forced to make 'TikTtok friendly songs'. Labels rely too much on this app hoping for it to do wonders rather than do actual promos… it’s okay if artists wanna do it and if it’s organic."Like they just trying to do what others do to go viral and purposely shortening the length of songs… it’s so annoying when it’s affecting the quality of music. that’s the most disappointing.
Another person pointed out that demands on artists are ever-changing, and TikTok is simply replacing radio in terms of importance: "TikTok isn’t ruining the music industry please. Record labels have always wanted their artists to give them money. Artists were forced to get radio hits and now they’re forced to get tik tok hits. Same s**t."
Whatever the case, the app has undeniably caused a major shift in the way we consume music. Some artists have less control over what they create than ever before, and it seems like labels are less concerned about the music and more about social media views and likes.
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