They have been best friends since fifth grade and moved to the city in 2018. They were struck by how on June 1, the start of Pride, suddenly rainbows appeared everywhere.
They launched their company in 2019 and tapped into their knowledge of e-commerce and product merchandising, having both worked for big companies. "We were in Chinatown shopping for gifts for your mom and got the notification, and we're like, our first stranger," Gutierrez said. All of their hard work paid off to date. Gutierrez and Aragon have pulled in $1.5 million in sales. While the money is terrific, they're focused on the bigger picture.
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