Reiterating its dedication to supporting the country and communities through job creation, education, capacity building and community initiatives; makers of stationeries, lighters and shavers, BIC, has said it is totally committed to the Nigerian market and communities in which it operates.
In 2019, the company further expanded by acquiring the Lucky brand and today, has presence in Nigeria through manufacturing and commercial operations, creating jobs for hundreds. Groues added that Nigeria remains the number one economy in Africa, saying they are happy investing in the country, from job creation to youth empowerment, to supporting education and environmental sustainability.
“Daily, 26 million BIC products are bought by consumers across the world in over 16 countries where we’re operational and our target remains bringing simplicity and joy to everyday life. This helps us innovate and constantly bring novelty to the market. We understand that consumer’s expectations are changing everyday and in order to meet this, we decided to kick off a consumer-centric transformation plan.
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