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Viber sees 506% growth in transactional messages, PHL top market for business messaging in SEA - BusinessWorld Online

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Viber has seen a 506% year-on-year growth in transactional messages as brands have been using the messaging platform to send order and account status updates in order to provide better customer support.

In the Philippines, the messaging platform has a penetration of over 80%, making it the top market for business messaging in Southeast Asia, according to Cristina V. Constandache, chief revenue officer of Viber, at a roundtable on June 30.

Etienne Dupont, Viber’s senior director of global sales & B2B marketing, shared that Filipino brands can avoid making customers wait or go through unnecessary hurdles. He added that Viber’s business solutions cover the entire customer journey, from brand awareness to conversion and loyalty . Retail companies contributed to the 20% rise in promotional messages year-on-year, as they sent out messages about redeemable coupons and discounts.

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