Rocky’s Autos — and the Denver dealership’s legendary TV commercials — are no more as business closes after 40 years

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Rocky’s Autos, the Denver used car dealership known for its creative TV commercials, is officially dissolving after four decades in business.

— a descriptor for “automotive sanitational engineers specializing in vehicular cosmetic enhancement,” according to a 1996 commercial.

“After 40 years of being a family business in an ever-aggressive industry, I’m proudly walking away with my head held higher than I thought I would,” Vigil wrote. “It was an honor and distinct privilege to work for an independent corporation with creative standards truly outside the norm, and I’d like to think I was a big part of it… Now, does anybody have a job for me?”

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