Industry practitioners would generally say it is both. Carly Smith of BlueSky PR in UK says that it is an art: uch as flexibility amid constant change, mentoring, strategic thinking, honesty and accountability are at the very core of our roles. And while machines can now assist with measurement, reporting and even content creation, the real value we offer our clients comes from a level of emotional intelligence that is impossible to replicate with machines.
In this brick-and-mortar industry, precious memories are built within its walls and relived over time.
Capitalizing on the nostalgia, the hotel repurposed a tree of memories onsite at a central space, where guests would hang cards on its branches, expressing their affection and regard for a brand that they looked forward to welcoming back after a few years. Flexibility in the day-to-day world of the hospitality industry cannot be underscored. To manage the unexpected and, in the process, help overcome stress is another skill to master. As has been said, “flexibility is the key to dwelling with life’s ambiguities.”
Embarking on an internal PR campaign in collaboration with Human Resources is another interaction essential in the business, and working with a proactive HR that has the pulse of the staff is an advantage.
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