The book was launched earlier this month at the Melrose Gallery, where Nimo was joined by LVMH Karl Lagerfeld prize winner Lukhanyo Mdingi and Zanele Morrison in a panel on the business side of fashion and upcoming trends, opportunities and challenges.My research started in late 2017 when I had finished my honours dissertation that explored the operational environment of SA luxury fashion brands.
I explore the potential of Africa as a hub for the manufacture of high-end goods and luxury fashion and how they could transform our economies.First, it is quite difficult to trace the history of African fashion chronically. Our history has always been kept through folklore or through oral history and it’s handed down through generations.
Africa should be the anchor when it comes to sustainability, even more so when it’s the last frontier of productionSuddenly we are in a whole different world where the designers have so much power. They have almost unlimited access to inspiration when it comes to media and unlimited access to creativity. Yet, the challenges still remain, especially in Africa, where the access to resources and capital that are able to propel these brands into strong brands is lacking.
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