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“There are, again, a lot of misconceptions,” said Fattore. “It’s important that everyone should come to their own sort of decisions by seeing it,” she continued. “I normally invite everyone to come down and take a look. Walk the stores, walk the neighbourhoods, get to know the people.” “They’re taking what they do so well for their existing market and they’re trying to drop it into Mexico,” she said. “Seeing Americana, red white and blue, doesn’t make sense. Seeing the St. Patrick’s Day product in Mexico… Guys. It just does not make sense.”tailoring its offering to the Mexican market.
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