Audio Up, WME Form Partnership to Develop Artists Featured on Audio Entertainment Company’s Podcast Slate

have formed a new strategic partnership to support the development of artists from Audio Up’s podcast slate.

Among the first artists tapped under the partnership is up-and-coming Latin artist Balam, who is set to star and contribute original music to Audio Up scripted podcast “Dia de Los Muertos in Hell” , which premiered Oct. 25. WME served as an adviser on booking Balam’s upcoming Dec. 10 debut performance at Viva Urbano, the largest Reggaeton festival in the U.S.

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