For publicists like Meyerson and Scott Jawson, of Dark Matter PR, the changes could begin to affect how they do business. Jawson says he uses Twitter primarily to find press for clients such as Big Boi, Mavi, Montell Fish, and SoFaygo. “For me, a lot of times it’s not very easy to find journalists and writers’ contacts,” he says.
On the flip side, Meyerson also thinks that people leaving Twitter could prevent music from blowing up on the platform as frequently. “[Twitter] is the Wild West, so it’s worked in artist favors,” she says. “If you look at Megan Thee Stallion, her music was blowing up, but ‘Hot Girl Summer’ was trending on Twitter, and then it jumped the shark of celebrities taking their picture and hashtagging ‘Hot Girl Summer.
Stop posting this bullshit story.
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